.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, when adapted to running into billions in equity capital every year, have brought up almost $360 million up until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That decline is because of market saturation, increased regulative tensions, and also economical uncertainties.ADWEEK talked to five VCs who remain to purchase adtech providers, in spite of these obstacles, regarding what they are trying to find and also what they prevent. Maybe unsurprisingly, these investors are actually targeting chances in privacy-focused modern technologies and industry-specific regions such as linked TV.